picking your brand
Updated: Apr 16
Have you ever scrolled through an Instagram page made up of uniformed colours, a constant theme, and very little 'fuss'? If you have, and you've thought, 'I wish my page looked like that', there's an easy way to have the page you keep longingly scrolling through.
As humans, we are attracted to things that are pleasing to the eye. Instagram is no exception. There is a reason pages with a constant theme colour running through them get so many followers. It almost invites a follow before you've even read the content.
It's all too easy to forget your branding when posting online, choosing instead something we ourselves see that attracts us, personal stories, and current affairs. The idea is still to post about these things, but only use your branding as the theme. This basically means if you're going to post your favourite quote, do it using your brand colours.
I'm no expert on these things, I'm just telling you what I see. If you don't believe me, check it out yourself. The only people who can get away with posting content minus the branding or a theme, are famous people. People like movie stars and singers. Check out the Instagram page of Gary Vaynerchuk (https://www.instagram.com/garyvee/) it's not exactly a pretty page, but every single photo includes him with big bold captions. Add enough like that, and pretty soon you've got yourself a theme.
Take a look at the Pitch Queen (https://www.instagram.com/thepitchqueen/) who has 28k followers. As soon as you start to scroll through her posts, you will quickly see her blue and yellow branding popping through. Now having said all that, I would be surprised if choosing a colour palette to run through your posts really helps draw in a crowd, I don't think it makes a huge difference at all. But I do think it helps, and that might just be worth something.
Personally, I have a secret love-hate relationship with Instagram pages that are perpetually
beige (when will that colour ever get old?), I love how neat and tidy they look but hate that they appear so boring and yet everyone seems to like it. It's a little bit annoying. But it seems to help and if you want your Instagram page to look like that, you need to settle on your branding colours and your theme. Don't be tempted to stray away from the path you have chosen. Take a look at the Female Entrepreneur Association (https://www.instagram.com/femaleentrepreneurassociation/) and you will see what I mean. Their page is thankfully not beige and very interesting but they've kept the colour theme running all the way through their posts.
No matter what you decide to go with, the only thing that really matters is how often you post, and what you're posting. Don't be tempted to post for posting sake. Post content that educates inspires or is interesting. Having an attractive theme is just an added bonus.