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LB Virtual Office approached us to take advantage of our Website Tidy-Up Support package. Initially, they wanted their new logo (opposite) added to the website and gave us a brief to make the flow better, introduce the logo colours, and make the overall look less corporate. By utilising our free website audit, we recommended a number of further changes to help with SEO including keyword additions, colour font and background changes for accessibility, and the creation of a customer journey on the home page, we even included a free brand kit, taking colours and font ideas from the new logo and added a favicon. All for just £70.
The original website used white font that disappeared on the menu and hero section of most of the pages due to background images and colour clashes. There was no discernable brand message and a lack of call to action buttons.
The home page ended too quickly, leaving no customer journey which meant little opportunity to introduce services, keywords, and relevant call to action buttons.
We added the new logo, changed the font to ensure it met colour accessibility requirements, added a strapline, and brought in new colours taken from the font. We added an additional header font to include the "fun" theme included in the client brief.
We added more images of the business owner, added sections to enhance the customer journey, and included a new testimonial section
Including additional information to further explain the services available enabled us to include more keywords and keyword phrases as well as much needed CTAs